archiculture™

Client: Illinois Lottery

Assignment: The new $2 Powerball

After winning the Illinois Lottery Business in 2011 we hit the ground running. Our first big project was the new $2 Powerball. The strategy, BIGGER, BETTER MORE MILLIONAIRES. Our concept, Big Dreams. 

Research showed that of those that saw the campaign, 56% would definitely buy a ticket. Unaided awareness of Powerball sky rocketed to new heights and for the first time exceeded Mega Millions. And the halo positively affected all games, lifting instant sales 51% and other draw games 8%, contributing to the second highest sales week in the Lottery’s 38-year history.

Creative Director / AD / CW - Aubrey Walker III

Client: Jeep

Assignment: Call Of Duty MW3 Jeep Wrangler

When you think of partnerships, none better than these two. The strategy, THE TOUGHEST VEHICLE MEETS THE TOUGHEST GAME. Our concept, This is the toughest vehicle in the world, any world. 

Format: Theater / TV / WEB

Associate Creative Director / Copywriter: Aubrey Walker III

Art Director: Albert Loera

Agency: Globalhue

Client: Chrysler Group

Assignment: 2011 Jeep Wrangler TV

Jeep wanted to reposition the Jeep Wrangler as the bad ass it is. Over the past several years the Jeep moved into the SUV category and not by choice. Their strategy was to reclaim their throne as the most capable vehicle in the world. Our concept, ADVENTURE IS NEVER ORDINARY. 

Associate Creative Director / Writer - Aubrey Walker III

Creative DIrector / Art Director - Vida Cornelius

Client: Chrysler Group

Assignment: 2011 Jeep Wrangler TV

Jeep wanted to reposition the Jeep Wrangler as the bad ass it is. Over the past several years the Jeep moved into the SUV category and not by choice. Their strategy was to reclaim their throne as the most capable vehicle in the world. Our concept, ADVENTURE IS NEVER ORDINARY. 

Associate Creative Director / Writer - Aubrey Walker III

Creative DIrector / Art Director - Vida Cornelius

Client: Chrysler & Call of Duty

Assignment: Jeep and Call of Duty collaboration - TV

This was the first announcement from Jeep and COD. The strategy, ANNOUNCE THE COLLABORATION. Our idea was to take the iconic jeep grille and establish the war inside the game. 

Associate Creative Director / Writer - Aubrey Walker III

Art Director - Albert Loera

Historical reel 1999 - 2009