Client: Chrysler Group
Assignment: Chrysler 300 with Beats by Dre Digital
Chrysler needed to announce the new 300 with Beats by Dre audio with a splash. And after Chrysler spent over 1B dollars on the redesign they wanted to tout the luxury aspect of the vehicle. We created a campaign called, A VEHICLE MADE FOR KINGS BY KINGS. The iphone app allowed you to schedule a four hour chauffeur ride around your city.